In this paper, we give efficient algorithms and lower bounds for solving the heavy hitters problem while preserving differential privacy in the fully distributed local model. In this model, there are n parties, each of which possesses a single element from a universe of size N. The heavy hitters problem is to find the identity of the most common element shared amongst the n parties. In the local model, there is no trusted database administrator, and so the algorithm must interact with each of the n parties separately, using a differentially private protocol. We give tight information-theoretic upper and lower bounds on the accuracy to which this problem can be solved in the local model (giving a separation between the local model and the more common centralized model of privacy), as well as computationally efficient algorithms even in the case where the data universe N may be exponentially large.